How To Choose The Right Malaysia SEO Agency in 2022?
Wondering how to choose the best SEO agency in Malaysia? You’ve come to the right blog post.
In this guide, I’m going to explain to you in detail how to find the perfect SEO company in Malaysia for your business.
Let’s get started.
Use search engines
This guide is new and you might not find it on search engines for “SEO companies in Malaysia” term. Maybe in the next 4-5 weeks, it will start showing up on the first page of search engines (if the competition is low).
I believe that every SEO agency in Malaysia should focus on getting a higher position on search engine result pages for such keywords.
Are there any other ways to demonstrate expertise in SEO than ranking on the first page of search engines?
The hard truth is anyone can claim they “know” SEO or that they’re “SEO Specialists“.
But talk is nothing.
Look at the results instead of listening to what they preach. Check what Malaysia SEO companies are ranking for on the first page.
SEO companies that rank for the right keywords should be your first picks.
Get on the phone
Did you know, self-proclaimed SEO gurus often refuse to speak over the phone?
Really. But why?
Many SEOs are in the industry for the wrong reasons.
Most of them just want to get an instant income from you.
When they get on the phone, it significantly slows down the instant income process. They are not interested to get to know your business, your industry or even your SEO needs.
If they just want you to click on an SEO package and make the payment without getting you on the phone, you should be extremely cautious.
Discover whether they’re SEO expert or salesperson
It is extremely easy to discover whether you’re talking to a real expert in SEO.
- Do they ask questions about your business?
- Do they mention revenue to be the important KPI for SEO?
- Are they being truthful and realistic about your SEO opportunities?
If they are making unrealistic promises that don’t make sense, then be careful.
You should know that there are no guarantees in SEO.
If they say proudly that ” we’ll rank your site within X amount of months” then they are not someone you should trust. In SEO, no one can make such a claim. There are so many factors involved in ranking websites on search engines. Something that works for one website might not work for another.
The uncertainty in SEO is extremely high.
If they are able to say something like ” based on our years of experience working with businesses like yours, we estimate 6-12 months to see positive results if the SEO efforts are implemented the right way”.
Do you notice the difference between the two? One is overly confident while the other is being practical.
When it comes to digital marketing especially SEO, any experienced and trustworthy company knows not to confidently offer guarantees.
Do They Understand Your Business?
Ranking your websites on search engines without having any knowledge of how your business operates is pointless. There are thousands of SEOs who can rank your site, but they are unable to justify when it comes to increasing revenue for your business.
The right Malaysia SEO company can explain to you in terms of Return on Investment (ROI).
Your ultimate reason to hire an SEO company is to generate more revenue (money) from your business.
If that’s what they are focused on getting for your business, then you can discuss more.
Is their proposal generic or tailored to your SEO needs?
Most of the companies have pre-defined templates that they use to send hundreds of companies. You don’t want to receive the same.
You need to make the SEO company of choice isn’t the same as all the others.
Your business is unique. It requires a unique approach to overcome the SEO challenges and needs.
Receiving a generic SEO proposal does not identify the important challenges you might face when you start implementing SEO strategies.
So, the SEO proposal you receive should identify those challenges and how they will face them and produce the results you deserve.
Are they offering “cheap” pricing for SEO?
As a business owner, you want to get the best pricing for digital marketing services. The fear of paying high and not getting the result you wanted might encourage you to go for cheap service providers.
SEO services do not work that way. SEO is not cheap. If someone is offering you a cheap SEO service, trust me you won’t get back your ROI.
If you’re serious about long-term results from SEO campaigns, you should be ready to invest the right amount for the right SEO company.
Pricing varies depending on your niche and competition.
For example, if you’re competing in a financial market, your budget needs to be high because the competition is high where your competitors are working on SEO campaigns as well.
But, if you’re trying to rank for ” futsal court construction developer in Klang”, the competition will be lower. So, the overall investment should be lower.
It makes sense right?
Well, most Malaysia SEO companies don’t do this. They provide cheap pricing for SEO without looking at your industry and the level of competition your business need to face.
Their main aim is just to secure your contract for the next 1 year. When the results are not convincing, they will have reasons to justify them.
If you don’t want to waste your time and money, work with an SEO company that provides you with a personal SEO proposal based on your unique need.
What’s Their SEO Methodology?
Do you want the best results from SEO?
It’s important to know how the SEO company of your choice is going to get those results.
There are many ways to perform SEO and it depends on the agency you choose.
Some companies are still relying heavily on on-page optimization and black-hat link building strategies.
Well, these strategies do work but only in the short term. You don’t want your site to be penalized in the near future when search engines like Google roll out a new algorithm update.
To keep your site safe it’s better to work with a company that uses white-hat SEO strategies for long-term results.
A long-term SEO strategy will emphasize on:
- Identify your target market and their search intents
- creating evergreen SEO content assets
- optimizing existing content to improve search rankings
- improve your site’s User Interface (UI) and User Experience (UX)
- focus on getting high-quality relevant backlinks to the right pages on your site.
If an SEO Company in Malaysia is talking about “directory submissions”, “web 2.0 creations” or “link wheels”, please move on.
Are they transparent with their SEO service?
I had the chance to meet hundreds of business owners when I was working in a digital marketing agency. It’s super crazy to hear from almost 70% of them that their current SEO service provider doesn’t send any reports.
I was like, seriously!
Do you know why these SEO companies don’t provide reports?
Most likely they don’t have anything good to show in the report. So, the best thing to do is just avoid the entire report.
Let me tell you how trustworthy SEO companies provide reports.
First of all, they will either send you bi-weekly reports or monthly reports depending on your business nature. These reports will include Key Performance Indicators (KPI).
Some KPIs that you should see are rankings for targeted keywords, the total number of keywords ranking, growth of organic search traffic, and total leads generated from organic search traffic.
Secondly, you should receive a report on the actual things they are doing to improve your SEO performance.
For example, I will send a detailed report on the activities and get the client on the phone to provide an in-depth explanation of each SEO activity.
You should never be left clueless.
Ask for case studies and references of past clients
It doesn’t matter if the SEO company of your choice has worked with a business identical to yours, case studies of previous clients can justify that the company is actually delivering results.
The main reasons to ask for case studies and references are not only to see the credibility of the SEO company but also to understand how the organization actually works.
You also need to make sure to get recent case studies and references. I’ve seen SEO companies that provide case studies of businesses they’ve worked for decades ago.
If an SEO company is just starting off, they might not have case studies and references. But, they should have some sort of results to show you. As long the results are convincing there is no wrong to work with new SEO companies.
But make sure they fulfil all the other requirements I’ve given in this article.
Most business owners trying to hire the right SEO companies don’t know the right ways to identify the right ones. That’s why many business owners end up disappointed.
Just use this article as a reference when you hire a Malaysian SEO company for your SEO efforts.
Do you think there are other ways to find the right SEO company in Malaysia that I’ve missed out on?
Please share your thoughts by commenting below.