How To Learn Social Media Marketing For Free in 2023
Let me be honest here.
I’m not a fan of social media marketing though I’ve worked on multiple social media marketing campaigns. You might have realized that too as I’m focused on publishing content related to search marketing.
But I want to provide more value to you, my followers, subscribers and visitors.
I understand that social media is not an optional digital marketing channel that you can ignore today. Whether your target audiences are consumers or businesses, you still need to build your online presence on social media channels.
Social media marketing is not about making cool posts and hoping they reach thousands of people. There is more to social media marketing
In this blog post, I’ll be sharing the top free social media guides that will help you develop the skills and knowledge to be effective at social media marketing.
Did you check out my other blog post with the best resources to learn SEO for free in 2022?
If you haven’t make sure to take a look at it here: How to Learn SEO for Free in 2023
Facebook Marketing
If you’re a B2C business, it’s important to improve your brand awareness by appearing in front of as many people as possible. With Facebook, you’ll be able to get your products or services in front of a lot of potential eyeballs. As of October 2021, Facebook is still the world’s most-used social media platform with 2.91 billion users. That’s a 6.2% increase over the past year.
A recent study by Hootsuite shows that Facebook’s advertising can reach up to 26.7% of the total population. Let’s say you’re targeting people from Malaysia; you have the potential to reach 24.67 million users (76% of the total population). And that’s why mastering Facebook marketing is essential to get your business message to your potential customers.
In this section, I’ll share the best resources you can learn about Facebook marketing for free.
Facebook Marketing: A Comprehensive Guide for Beginners
If you’re new to Facebook marketing, this guide is the one you should start with. Neil Patel will walk you through every aspect of Facebook and how you can market your business on Facebook with Facebook Ads, and Business Pages. Facebook Marketplace and Facebook Groups.
The Beginner’s Guide to Facebook Advertising
Want to know everything about Facebook Advertising? With this guide by Oberlo, you’ll learn everything about Facebook Ads for beginners. As a beginner, you might find it complicated, but you’ll be able to adapt by learning the fundamentals and publishing your very first Facebook Ad campaign.
The Complete, Always-Updated Guide to Facebook Advertising
This is one of the best Facebook Advertising guides that you shouldn’t miss out on. It’s one of my favourites too. This up-to-date guide by Buffer makes it easy for you to understand and follow the exact steps they’ve been using to build their Facebook Ad campaigns.
Facebook Advertising for Beginners – Step by Step (2022)
A beginner-friendly tutorial that will teach you how to set up a Facebook business account and launch your first advertising campaign. All you need to do is complete all the steps and start generating the right visitors to your website from Facebook.
Facebook Ads Guide: The Key to Getting More From Campaigns
In this guide, the author Holly Winn of KlientBoost covers the ins and outs of not only the basics of Facebook advertising but to continually launching Facebook Ads that get you the best results. And the best part of this guide is that it also includes the best practices of Facebook Ads to keep you right on track.
Instagram Marketing
With close to 1.48 billion active monthly users, Instagram is another social media platform that can help you reach an enormous audience. When we talk about the world’s “favourite” social media platforms, GWI reveals that Instagram has overtaken Facebook to reach second place. Although the difference is not significant, Instagram is the best social media platform to reach Generation Y and Generation Z.
With Instagram, you’ll be able the strengthen your brand, improve brand engagement and grow your target audience. In this section, you can find the best resources to learn Instagram marketing for free.
How to stand out on Instagram with almost 100 million photos shared each day? This guide by Buffer will teach you how to create a killer Instagram marketing strategy for your business. Learn how to increase growth and engagement on Instagram.
Getting Started on IG: A Beginner’s Guide to Instagram Marketing
In this beginner’s guide, you’ll learn all the fundamentals of Instagram marketing. You will also learn how to create an outstanding profile, how to develop viral content, how to maximize results with Instagram Feed and Stories and evaluate the performance of your Instagram account.
Instagram Ads for Ecommerce: A Guide to Getting Started
Did you know that 70% of users discover new products on Instagram platform and over 200 million visit business profiles every day? And that’s why you need to run Instagram Ads for your eCommerce store. In this guide, Bigcommerce discusses everything you need to know to about Instagram Ads for Ecommerce steps to start advertising on Instagram.
Your 2021 Guide to Instagram Ads
This guide will be extremely helpful for beginners looking to learn everything about Instagram Ads. You will learn the types of different Instagram ads, how to set up ads on Instagram and how to easily manage Instagram ads. Though NapoleonCat strategically includes the use of their tool to manage Instagram ads, this guide is something worth checking out.
How To Advertise on Instagram: The Ultimate Guide to Instagram Ads Management in 2023
With this guide, you’ll be able to manage your Instagram ads effectively. Get to know the basics of Instagram and learn all the aspects of Instagram ad management.
LinkedIn Marketing
Did you know that LinkedIn has approximately 808.4 million as of January 2022? According to a recent study, the number of users has increased by 11% over the past 12 months.
LinkedIn is the largest social media platform for professionals in the world. As for B2B leads, LinkedIn generates leads 227% more efficiently than Facebook and Twitter. Most businesses haven’t explored the potential of LinkedIn though it has already positioned itself as one of the best social media platforms to generate B2B leads
In this section, I’ve included the top guides that will assist you in mastering LinkedIn marketing for free.
The Ultimate Guide to LinkedIn Marketing for Business
If you want to master LinkedIn Marketing, learn the basics first. Growing your brand presence on LinkedIn is different when you compare it with other social media channels. This guide by Izea will teach you everything you need to become good at LinkedIn marketing.
LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)
In this guide, you’ll get to know everything that you need to know about advertising on LinkedIn and how to get the best results from your efforts. The guide covers types of LinkedIn Ads, LinkedIn Ad costs, creating LinkedIn Ads, and other effective practices.
The Ultimate Guide to LinkedIn Ads
Whether your goal is to drive traffic to landing pages or boost awareness of your brand, this guide covers everything you need to know about LinkedIn Ads. Learn how to run the right LinkedIn Ads for your business that are aligned with business objectives. This social media platform is slightly costly compared to others. So, you want to be efficient with your social media ads budget.
How to Advertise on LinkedIn: A Complete Guide
As LinkedIn focused on B2B, most businesses want to generate leads. In this guide, you’ll learn how to effectively advertise on LinkedIn to generate the best leads for your business. Like any other social media channel, it will take time for you to master LinkedIn.
How to Use LinkedIn for Business in 2023: A Step-by-Step Guide
This article provides you with an in-depth explanation of LinkedIn and how you can use it for your business. Hootsuite has included all the important things you need to know to market your business effectively on LinkedIn for 2022. Resourceful content that you should not miss out on.
Twitter Marketing
Twitter is slightly complicated compared to other social media channels. A micro-blogging social media platform with 436.4 million global users. I’ve been closely monitoring Twitter for the past 2 years and I found that it helps SaaS and startups to get their brand message out there to the right audience.
It’s relatively easier for SaaS companies and startups to easily build a relationship on Twitter compared to other social channels like Facebook and Instagram. And recently I read an article on 19 Examples of How Top Brands Use Twitter. I find it quite amusing and learned quite a lot of things.
If you do it right, you can easily amplify your brand messages with Twitter and reach the people you want as top influencers and investors are still active on Twitter.
In this section, I’ll share the best resources to learn Twitter marketing for free.
Twitter Marketing: Complete Guide for Business
This guide by Hootsuite just discusses everything you need to know about Twitter. Learn how to develop an effective Twitter marketing strategy for your business that gets you the results you want.
How to Create A Twitter Marketing Strategy for Your Brand
In this guide, you will learn how to find great success with Twitter marketing with strategic planning that makes your brand stand out and keep your target audience engaged. Find the best ways to use Twitter as your go-to social media tool to market your products and services.
Twitter has changed over the years. At a point in time, Twitter started losing a lot of users to other social media channels. However, the uniqueness of the platform still helps businesses to reach their target audience. This awesome guide by Neil Patel discusses every aspect of Twitter and how you can get started even if you’re a newbie.
Twitter Ads in 2021: The Complete Guide for Advertisers
With an extensive list of new features and interface changes, there are new advertising objectives added to Twitter Ads. In this guide, you will learn everything about their social platform and launch your very first Twitter ads campaign.
Complete Twitter Ads Guide with Best Practices for 2022
This guide focuses on helping brands boost their growth with Twitter Ads. Twitter is one of the underrated social media platforms that’s often overlooked. Check out how Twitter Ads works and the important criteria of successful Twitter Ads campaigns.
TikTok Marketing
The new social media channel that’s exploding, TikTok.
Did you know that Tit Tok has become the number #1 most visited site/app in 2021 pushing away Google to the 2nd place?
A huge jump from 7th rank to 1st rank.
TikTok is the fastest-growing social media platform in the world with 315 million downloads in Q1 of 2020. If you remember it started during the Covid-19 pandemic. In comparison to Instagram, TikTok just took three years to achieve the same number of users whereas Instagram took 6 years.
More and more markets are interested in TikTok as it has an average of 52 minutes of usage per day.
As people trust user-generated content in making decisions to purchase a specific product today, TikTok plays a vital role. And that’s why some of the top brands are focused on getting TikTok influencers to promote their products.
If you want to learn TikTok marketing for free, check out the following guides.
TikTok Marketing for Beginners – A Marketer’s Guide to Advertising on TikTok
In this guide, you will learn all the possible ways to incorporate TikTok with your business and reach out to a young audience. It also covers some of the top components of TikTok like hashtags, user-generated content and the potential of TikTok paid advertising.
Ultimate Guide to Tik-Tok Marketing
TikTok is more than an entertainment app. According to Deskera, TikTok is an awesome platform for marketing. Even if you’re not familiar with TikTok, this guide will help you learn everything about TikTok Marketing. You can find some of the examples of top TikTok marketing efforts that generated outstanding results.
How to Advertise on TikTok: A Guide to Using TikTok Ads in 2022
Although TikTok advertising is still new, it’s worth trying it. This guide is developed by AdEspresso to help social media marketers like you learn how to create TikTok ads and allocate the right budget and examples of top companies using them. Apart from this the guide also offers best practices to encourage you to create strong TikTok advertising campaigns.
The Complete Guide to TikTok Advertising (With Ad Examples)
Not sure how to run ads on TikTok? This complete guide will show you the exact steps to take to create result-driven TikTok ads. Before jumping to the ad creation part the guide covers everything from the audience of TikTok, types of TikTok ads and all the necessary guidelines to launch TikTok ads that generate results.
Pinterest Marketing
Pinterest is not new. It’s been there since 2010.
As of January 2022, Pinterest has 442 million users worldwide and positioned itself as one of the best visual search engines and productivity tools. Although most of you use Pinterest for non-business reasons, it offers a great opportunity for you to get in front of an untapped audience.
Pinterest can be used to gain exposure for your business if you do it right. 90% of users or Pinners use the platform for inspiration. They spend hours discovering new ideas, finding new recipes, and checking for new things to purchase. According to a recent study, 77% of active Pinterest users have discovered new products and brands on Pinterest.
If you haven’t used Pinterest as a social media marketing to increase your brand awareness, you should try it out.
In this section, you will find the best guides to learn Pinterest marketing for free.
The Ultimate Guide to Pinterest Marketing
Pinterest has a huge audience with real purchasing power. In this marketing guide, you will learn the power of Pinterest marketing for business and create successful pins for your brand to stand out. It also offers strategies for increasing traffic on Pinterest.
Pinterest Marketing Strategy: The Complete 2023 Guide
Serious about taking your brand to the next level by leveraging Pinterest marketing? Then you should read this guide and learn everything about Pinterest from scratch. You will certainly learn how to grow your business effectively with Pinterest.
Pinterest Ads: A Simple Guide for 2023
In this guide, you will learn the basics of Pinterest Ads which covers everything from ad types to strategies to run effective ad campaigns. One of the best guides you should check out before launching any ads on Pinterest. You will certainly save a lot of money once you know the ins and outs of Pinterest ad campaigns.
Pinterest Ads: A Guide to Everything You Need to Know to Get Started
This guide will help you move in the right direction for Pinterest Ads. You’ll be able to create ads that will encourage your target audience to purchase your products. And the best part of this guide is that it also covers how B2B businesses can use Pinterest ads as part of their social media marketing campaign.
A Step-By-Step Guide to Pinterest Advertising
Easy to follow step-by-step guide on Pinterest advertising. The author indicates why you should use Pinterest as one of your social media advertising channels. The guide also includes the type of businesses that works well with Pinterest and how you can make the most out of your investment.
WeChat Marketing
Did you know that WeChat has a global presence despite being the largest social network in China?
WeChat has 1.26 billion active users as of January 2022. Some of the features of WeChat has enabled it to perform better than other social media channels.
If you are looking to reach an Eastern Asia audience, WeChat is one of the top social media channels you should explore. It is like other social channels where you can advertise and partner with influencers to get your brand in front of the right crowd.
In this section, I’ve listed the best resources to learn WeChat marketing for free.
WeChat Marketing: The Ultimate Guide
According to Gentleman Marketing agency, WeChat is crucial If you want to do business in China. In order to cover WeChat marketing in detail, they’ve developed this guide based on real-life examples that worked.
The 2021 Step-by-Step Guide on How to Do WeChat Marketing
In this guide, you will learn everything about WeChat and get to know the steps to do WeChat marketing effectively. It shows different types of marketing efforts that work on the WeChat platform. It’s all about creating the right content to engage with the community.
The Ultimate Guide to WeChat Marketing
One of the best guides available online on WeChat marketing. You can download it as a PDF document as well. This guide provides some of the best insights and strategies for business owners and marketers to leverage on WeChat marketing.
Weibo Marketing
Weibo is often referred to as the China version of Twitter. It has combined features of Twitter and Facebook. Weibo is commonly used in China to stay updated with the latest news, trends and updates from the brands and celebrities they are following.
It has close to 511 million monthly users. These users are extremely engaging as they often flood the comments sections of the news and interact with others. Looking at the nature of their users’ behaviour, this platform works best for customer communication. It’s easier to get brand messages across this channel.
As I’ve mentioned earlier in the WeChat Marketing section, if you’re targeting people from China you can focus on building your social media marketing strategies with Weibo.
In this section, I’ve listed the best resources to learn Weibo marketing for free.
A Guide to Weibo Paid Advertising
In this guide, you will learn the reasons to advertise on Weibo and the types of businesses that actually benefits from these advertising efforts. It also includes different types of paid ads type available on Weibo.
A complete Guide to Advertising on Weibo
Trying to advertise on a platform that you’re not familiar with can easily burn your advertising budget. That’s why this guide covers every single component of Weibo and allows marketers to determine whether they can work on the ad campaigns.
The Definitive Guide to Weibo Advertising
This practical guide focuses on getting the best ROI for brands and businesses if they choose to invest in Weibo advertising campaigns. The guide also added the amazing benefits your business can enjoy in terms of loyal following that leads to conversion and sales.
WhatsApp Marketing
WhatsApp has the highest number of monthly active users worldwide with 2 billion users. Unlike other social media channels, WhatsApp is best used for enhancing customer relationships.
Businesses want to build great relationships with their customers and continually appear where they are. With that in mind, WhatsApp can be the best channel for businesses to nurture and build relationships with customers.
Did you know that only 10% of marketers use WhatsApp for business?
The good news is that the number is steadily growing with great inbuilt tools that help businesses to stay engaged with their customers.
Want to get started with WhatsApp Marketing?
I’ve included the best resources for you to learn WhatsApp marketing for free.
This guide will help you get started with WhatsApp marketing. The guide provides easy to apply tips to incorporate WhatsApp marketing with your existing marketing strategy. The main aim of this marketing channel is to further enhance your overall marketing strategy.
WhatsApp Marketing: A Beginner’s Guide
The uniqueness of WhatsApp as a communication and marketing tool is uncovered in this guide. Get to know everything about WhatsApp and implement marketing strategies to improve your customer loyalty and encourage repeat sales.
WhatsApp Marketing: The New Way to Reach Your Customers
In this guide, you will learn how to focus on the right action plan in building a massive following for your brand rather than relying on paid ads. It also includes some of the great marketing examples that never crossed your mind. Make sure to read this guide until the end.
Conclusion
You can find hundreds of guides online to learn social media marketing. But in this blog post, I’ve only listed the best resources after conducting a thorough evaluation.
Please do not stop after reading the guides.
Make sure to implement the strategies that you’ve learned and find the one that works best for you. You can’t be spending on every social media platform unless you have a big ad budget.
Are there any other resources to learn social media marketing for free in 2023?
Share them with us by commenting below.
