Digital Marketing

Resources To Master Digital Marketing in 2017

Written by Naven Pillai

This is where your digital marketing journey begins, Digital Marketing Resources

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, CEO of Deep Focus

I’m pretty sure you worked hard to build your business or developed an awesome product. However, the job is not completely done, this is just the beginning.

Most startups tend to focus more on developing their products and services where no one sees what they have created without any efforts on marketing.

Digital marketing has a greater advantage over traditional marketing. Why?

  • Digital marketing is cheaper alternative to traditional marketing which provides greater ROI
  • The success and results of digital marketing campaigns are easier to be tracked
  • It is relatively easy to reach target audience with digital marketing strategies

Because of the rapid growth of digital marketing:

  • You have to plan cost-effective digital marketing campaigns
  • You have to be smarter in utilizing your money and resources
  • You have to keep yourself updated with changes in digital marketing

I have gathered and put together a list of helpful resources you should use to increase your business revenue with digital marketing.


Search Marketing Resources

Are you new to Search Engine Optimization (SEO) and Pay per Click (PPC)? Below is the list of over 20 different online resources to improve and maintain your search marketing knowledge.

Why SEO is All about Content Marketing?

How Much Do Keywords Still Matter?

21 Actionable SEO Techniques You Can Use Right Now

SEO Tools: The Complete List

Keyword Research: The Definite Guide

9 Link Building Resources That’ll Increase Your Search Rankings

Google Algorithm Change History

The Beginner’s Guide to SEO

The Advanced Guide to SEO

How to Rank: 25 Step Master SEO Blueprint

Search Engine Ranking Factors

SEO Made Simple: A Step-by-Step Guide

The Ultimate Guide to Google Penalties

The Ultimate Guide to Bing Webmaster Tools

SEO for Bloggers: The Non-Techie Guide

The Beginner’s Guide to Technical SEO


SEO Tools

SEMRushAllows you to find ranking keywords of existing websites. Awesome tool for keyword research

Screaming Frog SEO Spider ToolAllows you to analyze and audit websites from on-site SEO perspective

CognitiveSEOAllows tracking of ranking keywords, links analysis, on-page SEO audit

Open Site ExplorerHelps to identify backlink opportunities, discover damaging links, research backlink qualities

AhrefsHelps to analyze backlinks, social media metrics, and competitor analysis

MajesticLink intelligence tool with many features to analyze and implement quality links

UbersuggestFree keyword suggestion tool which is an alternative of Google keyword planner


SEO Blogs

Search Engine Land – blog that provides the latest news on search marketing industry

Search Engine Journal– a blog that provides high-quality content related to search engine optimization, social media marketing, and content marketing. Highly recommended

Google Webmaster Central Blog – official blog of Google that publish news on Google crawling, indexing and algorithm changes.

Backlinkoepic online marketing blog by Brian Dean which provides in-depth guide on link building strategies

Quicksprout – blog developed by Neil Patel which focuses on all the important elements of online marketing. If you’re looking for online marketing tutorials, this is the best blog to look for.

Moz – one of the pioneer to search marketing industry. Moz blog provides high-quality content related to search engine marketing and inbound marketing.


Social Media Marketing Resources

The following resources will help you leveraging social media as a marketing medium to increase customer acquisition and improve sales.

The Delightfully Short Guide to Social Media ROI

40 Proven Techniques to Increase Your Social Media Following

A Beginner’s Social Media Guide for Small Businesses

How to Create Evergreen Facebook Ad Campaign

A Social Media Guide for Startups and Entrepreneurs

A Quick and Dirty Guide to 10 Social Media Platforms for Newbie

Social Media For Business: A Marketer’s Guide

A Beginner’s Guide to Social Media Marketing from the 10,000 Small Business Program

The Complete Guide to Building Your Personal Brand

The Ultimate Guide to Creating Perfect Social Media Posts

How to Get Your Blog Post Shared 1000 Times


Social Media Tools

Buffer – social media management tool used for scheduling posts, tweets and share on popular social media websites

HootSuite – social media management tool to manage and monitor multiple social media accounts

LikeAlyzer– a tool that helps to analyze and measure the success rate of Facebook pages.

Heyo – easily creates mobile optimized landing pages, Facebook competition, and sweepstakes

Social Quant – allows you to find relevant Twitter connections that are highly interested in engaging with you and your brand

Oktopost – helps brands to build online presence by delivering the right content to the right audiences

Buzzsumo – allows you to search for content including article, infographic, press release and much more that has been highly shared within the top social media websites


Social Media Blogs

Buffer Social – one of the best blog with well-researched social media articles which are helpful for social media marketers at all levels

Jon Loomer – one of my favorite social media blog over the past 4 years. Jon shares awesome, in-depth content which exhibits real-life examples and tutorials.

Social Fresh – the blog is updated regularly with fresh content related to social media. This is one of the blogs I consistently read to learn more about social media.

Social Media Examiner – great blog by Mike Stelzner and his talented team. They cover awesome things related to social media. I would highly recommend you to be a regular reader of this blog to keep yourself up to date with social media happenings.

Social Media Today – one of the noisiest blog with tons of quality content related to social media. I often encounter unique and fresh voice from this blog.

Social Media Explorer – this blog covers social media and digital marketing areas with a motivational type of articles. Quite inspiring! Read this blog if you need great motivation.


Content Marketing Resources

Content marketing might sound like a new marketing term, but in reality the concept of content marketing has been there over the last century with the start of newspapers. A lot of brands start incorporating “content marketing strategies” to create a competitive advantage over their competitors. The following resources will educate the importance of content marketing and how you can incorporate it into your marketing campaigns:

The Beginner’s Guide to Content Marketing

The Advanced Guide to Content Marketing

An In-depth Guide on How to Create Awesome Visual Content That Gets Noticed

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

A Complete Guide to 2016 Content Marketing Trends

The Ron Swanson Guide to Content Marketing

The Tightwad’s Guide to Creating Competitive Content on a Budget

A Step-by-step Guide to Get Your Content Marketing Program off the Ground

12 Step Guide to Creating a Solid Content Marketing Plan

Content Marketing Made Simple: A Step-by-Step Guide


Content Marketing Tools – helps to create outstanding data visuals and infographics. There are hundreds of designers and infographic experts available to take your content to the next level.

Captora – helps your marketing team to achieve content marketing success with the right system and guideline.

Hemingway – one of the underrated content marketing tool that helps to create error-free content when you don’t have sufficient time to make manual editing.

Outbrain – one of my favorite tool to promote content to a huge audience. It helps brands to drive high quality leads by getting your content in websites like ESPN, People, CNN and many more.

Scribe – content marketing tool by Copyblogger media which is used to perform content optimization, topic research and connecting to top influencer within your niche.

TrackMaven – awesome tool for content marketers to find the most engaging topic within the industry they are working on.

TrendSpottr – content marketing tool that identifies and predicts current trends which allow content marketers to understand what their target audience is hungrily searching for.

CoSchedule – great tool for a team of writers to schedule content using an editorial calendar. It is easier for brands to have an effective content marketing plan.

About the author

Naven Pillai

Founder of Freelancewave & Digital Marketing Analyst at Exposureville. You can find me online, tweeting about current trends in the digital marketing industry, or playing Football Manager. Winners are not people who never fail, but people who never quit.

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