This is where your digital marketing journey begins, Digital Marketing Resources
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, CEO of Deep Focus
I’m pretty sure you worked hard to build your business or developed an awesome product. However, the job is not completely done, this is just the beginning.
Most startups tend to focus more on developing their products and services where no one sees what they have created without any efforts on marketing.
Digital marketing has a greater advantage over traditional marketing. Why?
- Digital marketing is cheaper alternative to traditional marketing which provides greater ROI
- The success and results of digital marketing campaigns are easier to be tracked
- It is relatively easy to reach target audience with digital marketing strategies
Because of the rapid growth of digital marketing:
- You have to plan cost-effective digital marketing campaigns
- You have to be smarter in utilizing your money and resources
- You have to keep yourself updated with changes in digital marketing
I have gathered and put together a list of helpful resources you should use to increase your business revenue with digital marketing.
Search Marketing Resources
Are you new to Search Engine Optimization (SEO) and Pay per Click (PPC)? Below is the list of over 20 different online resources to improve and maintain your search marketing knowledge.
SEMRush – Allows you to find ranking keywords of existing websites. Awesome tool for keyword research
Screaming Frog SEO Spider Tool – Allows you to analyze and audit websites from on-site SEO perspective
CognitiveSEO – Allows tracking of ranking keywords, links analysis, on-page SEO audit
Open Site Explorer – Helps to identify backlink opportunities, discover damaging links, research backlink qualities
Ahrefs – Helps to analyze backlinks, social media metrics, and competitor analysis
Majestic – Link intelligence tool with many features to analyze and implement quality links
Ubersuggest – Free keyword suggestion tool which is an alternative of Google keyword planner
Search Engine Land – blog that provides the latest news on search marketing industry
Search Engine Journal– a blog that provides high-quality content related to search engine optimization, social media marketing, and content marketing. Highly recommended
Google Webmaster Central Blog – official blog of Google that publish news on Google crawling, indexing and algorithm changes.
Backlinko – epic online marketing blog by Brian Dean which provides in-depth guide on link building strategies
Quicksprout – blog developed by Neil Patel which focuses on all the important elements of online marketing. If you’re looking for online marketing tutorials, this is the best blog to look for.
Moz – one of the pioneer to search marketing industry. Moz blog provides high-quality content related to search engine marketing and inbound marketing.
Social Media Marketing Resources
The following resources will help you leveraging social media as a marketing medium to increase customer acquisition and improve sales.
Social Media Tools
Buffer – social media management tool used for scheduling posts, tweets and share on popular social media websites
HootSuite – social media management tool to manage and monitor multiple social media accounts
LikeAlyzer– a tool that helps to analyze and measure the success rate of Facebook pages.
Heyo – easily creates mobile optimized landing pages, Facebook competition, and sweepstakes
Social Quant – allows you to find relevant Twitter connections that are highly interested in engaging with you and your brand
Oktopost – helps brands to build online presence by delivering the right content to the right audiences
Buzzsumo – allows you to search for content including article, infographic, press release and much more that has been highly shared within the top social media websites
Social Media Blogs
Buffer Social – one of the best blog with well-researched social media articles which are helpful for social media marketers at all levels
Jon Loomer – one of my favorite social media blog over the past 4 years. Jon shares awesome, in-depth content which exhibits real-life examples and tutorials.
Social Fresh – the blog is updated regularly with fresh content related to social media. This is one of the blogs I consistently read to learn more about social media.
Social Media Examiner – great blog by Mike Stelzner and his talented team. They cover awesome things related to social media. I would highly recommend you to be a regular reader of this blog to keep yourself up to date with social media happenings.
Social Media Today – one of the noisiest blog with tons of quality content related to social media. I often encounter unique and fresh voice from this blog.
Social Media Explorer – this blog covers social media and digital marketing areas with a motivational type of articles. Quite inspiring! Read this blog if you need great motivation.
Content Marketing Resources
Content marketing might sound like a new marketing term, but in reality the concept of content marketing has been there over the last century with the start of newspapers. A lot of brands start incorporating “content marketing strategies” to create a competitive advantage over their competitors. The following resources will educate the importance of content marketing and how you can incorporate it into your marketing campaigns:
Content Marketing Tools
Visual.ly – helps to create outstanding data visuals and infographics. There are hundreds of designers and infographic experts available to take your content to the next level.
Captora – helps your marketing team to achieve content marketing success with the right system and guideline.
Hemingway – one of the underrated content marketing tool that helps to create error-free content when you don’t have sufficient time to make manual editing.
Outbrain – one of my favorite tool to promote content to a huge audience. It helps brands to drive high quality leads by getting your content in websites like ESPN, People, CNN and many more.
Scribe – content marketing tool by Copyblogger media which is used to perform content optimization, topic research and connecting to top influencer within your niche.
TrackMaven – awesome tool for content marketers to find the most engaging topic within the industry they are working on.
TrendSpottr – content marketing tool that identifies and predicts current trends which allow content marketers to understand what their target audience is hungrily searching for.
CoSchedule – great tool for a team of writers to schedule content using an editorial calendar. It is easier for brands to have an effective content marketing plan.