Did you know that 300 million job-related searches are conducted on Google?

If you want to reach qualified candidates that are actively searching on Google, search engine optimization (SEO) for recruitment agencies must be carried out effectively. Moreover, with SEO you’ll be able to reach the top position of search result pages that helps your brand create a search presence while increasing organic traffic.

At Navenpillai.com, I specialize in providing SEO services for recruitment agencies.

In this article, we’ll learn more about the importance of SEO for recruitment agencies, as well as several top-notch tips to attract qualified talents to your site. If you’d like to know more about my SEO services, feel free to contact m via email or schedule a free consultation session.

Attract more qualified candidates with data-driven SEO campaigns for Recruitment Agencies.

What is SEO for Malaysian Recruitment Agencies?

SEO for Recruitment agencies is a process of optimizing your website for search engines. Your site is optimized for keywords and terms related to recruitment so that you appear in front of the right audience on search result pages. The main goal of your SEO campaign is to get the most qualified talents and match them with the right job offerings. For example, people can search for “job recruitment agencies in Malaysia” to submit their resumes. Check out the screenshot below when we search for that search term.

Why SEO is important for Malaysian Recruitment Agencies?

The recruitment niche is an evergreen niche as people are constantly looking for job opportunities. And search engines like Google is the first place they are looking for their next role. Although job sites often rank higher compared to recruitment agencies, targeting the right long-tail keywords will help you stand out and ultra-focus on getting qualified talents for specific job opportunities.

Without the right SEO strategy, you will face difficulties in discovering talented candidates and attracting companies that want to work with your recruitment agencies.

How does SEO for Malaysian Recruitment Agencies work?

Google constantly changing their algorithm to provide the best search experience for the users. So, it is important to keep an eye on these changes and make necessary changes to your SEO strategies to stay at the top of search result pages.

Consistently implementing result-driven SEO techniques will help you dominate the search platform.

Types of SEO activities for Malaysian Recruitment Agencies

There are hundreds of SEO activities that can help you grow organic traffic. Your recruitment agencies can include the following SEO activities:

• SEO Audit: Before implementing SEO strategies to your website, it is important to carry out a thorough SEO audit to find out critical issues with your site and get them fixed. Moreover, an SEO audit also provides you with insights that can help you uncover more opportunities from search engine marketing.
• Content Marketing: Content is the key to SEO success. It’s not about optimizing your existing pages alone; you need to create content for your audience. It can be articles, blog posts, videos or even downloadable eBooks. Creating and distributing valuable content for you will help you position your brand as an authority within your industry.
• Link Building: The recruitment niche is competitive. You can gain results from less competitive niches without any link building activities. But for recruitment agency websites, link building is important. Getting your brand and site mentioned in some of the top HR sites will help not only to improve your brand credibility but also your presence on search engines.  

What Do Naven Pillai’s Recruitment Agency SEO include?

For Recruitment Agency SEO, I’ll provide complete SEO services. You don’t have to spend more money outsourcing or hiring someone for different SEO activities. I’ll work on every aspect of SEO for your recruitment site. With years of SEO experience, I’ve built a network of experienced freelance writers, marketers, blogging outreach experts who are good at what they do.

Following are the most common SEO activities included in my services:

• Comprehensive SEO Audit
• On-Page SEO
• Content Development
• Link Building
• Traffic and keywords position tracking
• Monthly SEO reporting
• Google Data Studio dashboard creation
• Google Analytics and Google Search Console integration
• And many more

Want to learn more about the SEO consultation service I provide?

SEO Tips for Recruitment Agencies in Malaysia

When someone wants to search for something, Google is the first thing they look out for. Every search starts with Google as it has close to 93% of the market share of search engines. When your potential clients or talented candidates search for recruitment agencies, you need to appear on the search results.

Here are some of the best SEO tips you can implement for your recruitment agency. SEO is not a quick fix or a magic pill that gets you hundreds to thousands of organic traffic overnight. It always takes anywhere from 6-12 months to see expected results. But also remember that SEO has the potential to give you exponential growth in terms of organic traffic. No other digital marketing strategy could offer such growth in the long run.

So, let’s get started.

Perform Keyword Research

Before working on your SEO initiatives, you should find the keywords and phrases your target audience search for when they are looking for recruitment agencies.

And to find the right keywords you need to do keyword research. Rather than cracking your head for keywords, you can use keyword research tools to analyze and choose the right ones to target. If you’re not sure, you can easily find keywords and phrases your competitors are ranking for.

You need to understand the search intent behind the keywords you’re targeting. Focus on the search intent of each keyword and incorporate them into your SEO strategy. If you’re running a local recruitment agency, capitalize on local searches.

Keyword research is a time-consuming process, but it will help you get in front of your target audience. You don’t want to appear in front of the wrong audience. Will be a huge waste of time and money.

Incorporate Keywords Naturally Throughout Your Web Pages

Once you find the most relevant keywords, you need to add them strategically to your web pages. Following are some of the places you can include your keywords:

• Title Tag
• Meta Description
• Header Tags
• Image Alt tags

Avoid stuffing keywords into your content. When you stuff keywords to your site to rank higher on search engines, you can easily get penalized by Google for unethical practice. Your web page will be completely removed from the search result pages. Make sure the way you add your keywords to your content make sense to both search engines and visitors.

Optimize Your Site For Mobile Devices

According to Recruting.com, 89% of job seekers use mobile devices to conduct jobs search?

If your site is not responsive or mobile-friendly, your search rankings will suffer. You need to make sure to use a responsive design where your site is easy to navigate on mobile devices.

You can easily get developers to make your site design responsive on all devices. Make sure your potential clients can easily read your content while job seekers submit their resumes without any hassle.

Create and Optimize Your Google My Business Page

If you’re a local recruitment agency, then you need to attract local companies and job seekers. And to do that you need to create and optimize Google My Business page for your recruitment agency. For example, when someone searches for “ recruitment agency Shah Alam” it shows the 3 top recruitment agencies on the map. To make your listing appear on the top results you need to optimize your Google My Business page.

I’ve written a guide that you can follow step-by-step to create and optimize Google My Business page.

Check the guide here: Google My Business (GMB) Guide for Malaysia Businesses in 2022

Create and Publish Quality Content

Did you know that Google like sites that consistently publish quality content and rank them higher on search results? When you provide helpful information related to career and hiring, Google will love you!

You need to know that every time you create new content, you’re creating another opportunity to use your keywords. This will boost your site’s search presence.

Creating and publishing quality content also establish the authority of your brand because you’re providing content to help people and people love it. And that’s the reason I always suggest clients start a blog section on their website. Publishing tips and advice on job search, interviews and general career information are the best ones you should focus on.

On the other hand, people tend to convert easily by educating them. With a blog, you can educate your prospects 24/7 and encourage them to take action.

Build Quality Backlinks

Once you start publishing content consistently, other sites in your industry may want to share it on their sites and social media handles. When they link back to your content, search engines like Google see your site as an authority resource. The more inbound links you get from sites related to your niche, the higher you will get positioned on search result pages.

I’ve written an in-depth guide on link building that you may want to check out: Ultimate Guide to Link Building – Ways to Build Backlinks in 2022.

As a business owner, I understand your concern. You won’t have the time to do everything on your own. Even if you want to hire someone in-house, you may not get the results you want, and experienced SEO specialists are not cheap.

You should consider hiring an agency or a freelancer depending on your budget. If you choose to work with me, your SEO campaign is in the right hands. With years of experience working in digital agencies, I know how SEO works and help you build the search presence you deserve for your recruitment agency.