SEO for Malaysian Medical Aesthetic Clinics: Get More Customers with Result-Driven SEO Campaigns for Your Clinics
Learn why SEO is important for Malaysian Medical Aesthetic Clinics to acquire more customers.
Did you know that close to 98% of consumers are doing online research using search engines to discover local businesses?
You can’t afford to miss out on this massive opportunity to get your Malaysian Aesthetic Clinic in front of your potential customers. Now is the best time to get your business the online presence it deserves on search engines like Google.
Hundreds to thousands of Medical Aesthetics Clinics in Malaysia are aggressively competing to be top on search result pages with Google Ads. And only a few focus on getting ranked organically on the search result pages (SERPs).
Are you aware that you won’t be getting any traffic if you choose to stop your paid ads campaigns?
With SEO, you’ll be getting tons of organic traffic to your site and you’ll be consistently working on increasing your traffic. If you choose to stop your SEO efforts, you’ll still drive organic traffic, but it will start to decline in the long run.
At Navenpillai.com, I specialize in providing SEO services for medical aesthetics clinics.
In this article, you will learn more about SEO for Malaysian Medical Aesthetics clinics and how my SEO services can help your clinic attract potential customers from search engines. If you’d like to know more about my SEO services, feel free to contact me via email or schedule a free 30 minutes SEO consultation.
Attract more clients with result-driven SEO campaigns for Aesthetic Clinics
What is SEO for Medical Aesthetic Clinics?
SEO is a process of improving your site’s performance on search engines for keywords and terms relevant to your business. Those keywords or phrases are the ones your potential customers are searching for. The goal of any SEO campaign is to drive visitors to your website and convert them into paying customers. For Medical Aesthetics Clinics, you want to attract people who want to book for consultation and purchase your treatments depending on their aesthetic problems. To do that, we need to position your site higher on search result pages for keywords related to your aesthetic treatments. For example, you may want to rank for keywords like “permanent hair removal”, “tattoo removal”, or “acne treatment”.
Choosing the right keywords is just part of an SEO campaign. The most crucial part is that you need to make sure your website is easy for search engines to find, evaluate and understand. Your web pages are easily indexed on search result pages only when there are no SEO errors.
When your potential customers search for solutions to their problems, they tend to type a word or phrase into the search bar. If you’ve been consistently working on your site’s SEO, your web pages will appear at the top of the search result pages. For example, people can search for “skincare clinic + [your city]”. Check out the screenshot below when we search for “skincare clinic + PJ”.
SEO may look like an easy to implement digital marketing strategy. But in reality, you need to focus on many different aspects of SEO including On-page SEO, Link Building and Technical SEO.
Next, let’s get to know why SEO is important
Why SEO is important for Malaysian Medical Aesthetic Clinics?
Let’s get it straight. You want to make more money from various aesthetic treatments. Although many other digital marketing strategies can help you to improve your revenue, SEO has the best ROI (Return on Investment). Even if they see your ads on Facebook or Instagram, they will open their browser and start searching for your clinic.
If a person is looking for a skin whitening treatment and you have a web page that provides an in-depth explanation and the benefits of that treatment, they are more likely to book for a consultation. And search engines like Google will position your web page higher for that search terms as it fulfils the search intent of their users.
Types of SEO activities for Malaysian Medical Aesthetic Clinics
There are various SEO activities to grow your organic traffic. Your clinic can include the following SEO activities:
- SEO Audit: The foundation of any SEO campaign. Before implementing any SEO strategies, you need to conduct a comprehensive SEO audit to identify and fix errors in your website. It also provides insights on getting your SEO campaign in the right direction.
- Local SEO: Improve your online presence in local searches. As your clinic is in a specific city, you want to attract people from that city to visit your clinic. Create and optimize your Google My Business page, develop localized content by adding your city, and build local citations (submit your business to local directories).
- Link Building: Implement link building strategies to build authority within your industry. You can use some of the top link building strategies like blogging outreach and broken link building.
- Blogging: Consistently create content for your website. It can be a blog post or a video. But make sure you’re creating something valuable for your visitors. Something that will position your clinic as an authority and build trust.
What Do Naven Pillai’s Medical Aesthetic Clinic SEO Services include?
For Aesthetic Clinic SEO, I’ll provide a full-stack SEO service. It means you don’t have to hire freelancers or agencies for tasks like content creation or link building. I’ll take care of everything related to SEO because I have a network of experienced freelancers that are good at what they are doing.
Following are the complete SEO activities I’ll do for you:
- In-depth SEO Audit
- On-Page SEO
- Link Building
- Content Creation
- Google Analytics and Google Search Console integration
- Traffic and keywords ranking tracking
- Monthly SEO reporting
- And many more
Want to learn more about my SEO consultation service?
SEO Tips for Medical Aesthetic Clinics in Malaysia
Performing a search on the Internet is the first step anyone does today when they are looking for a service or product. When your potential customer looking for the aesthetic treatments you’re offering, they’ll start their search with Google (Google has the largest market share for search engines).
Here are some of the best SEO tips for Aesthetic clinics you should implement. Please do not expect quick results from your SEO efforts. It can take anywhere from 6-12 months to see the actual results. Regardless of the results, you’re seeing, it is important to stay consistent with your SEO initiatives.
Note: Make sure to conduct a complete SEO audit before implementing any SEO strategy.
Get to know your Keywords
As I’ve mentioned earlier, Google is the most common search engine on the Internet unless you’re targeting Chinese (Baidu) or Russian (Yandex). From my understanding, your potential customers are the ones in Malaysia and they’ll be searching in English or Malay.
To find the keywords related to your industry and the services you’re offering, you can use the following tools:
- Google Keyword Planner
When you’re starting, avoid targeting highly competitive keywords as they are often dominated by top aesthetic clinics that are doing SEO for years. Focus on local keywords and long-tail keywords.
You should optimize your site for local keywords like:
- Tattoo removal in Klang
- Acne Scar Treatment in PJ
- Skin Whitening in KL
- Hair Transplant in Klang
- Hair Removal Treatment in Johor Bahru
- Face Rejuvenation in PJ
Once you find the right keywords that suit your aesthetic services, you can either create fresh new content around it or strategically add them to your existing content like service pages. Avoid repeating your keywords and make them appear naturally within the content. If you choose to unnecessarily repeat your keywords which is called keyword cannibalization, it can lead to Google penalties. When Google penalize your website, it removes the affected pages from the search results.
You don’t want this to happen to your site.
Create and Optimize Your Google My Business Page
Aesthetic clinics need to attract local customers. And to do that you need to create and optimize the Google My Business page for your clinic. For example, when you search for “skin whitening in Klang” it will show 3 top aesthetic clinics on the map. If you want your clinic to appear on the Google Maps results, then you need to optimize your business page.
If you’re not sure how to create and optimize the Google My Business page, check out the guide I’ve written:
Google My Business (GMB) Guide for Malaysian Businesses in 2022
Focus on On-Page Optimization
On-page optimization helps search engines to better understand your web page and offer the best user experience (UX) for your visitors. We need to make sure it appeals to both search engines and your audience.
These are some of the top On-Page SEO activities you should work on:
- Optimize title and meta description
- Add targeted keywords strategically in your content
- Add internal and external links
- Use short URL
- Add target keyword within the first 100 words of your content
- Optimize image file name and add alt tag
- Compress your images without losing the quality to improve load speed
Build and Earn Links
When you create valuable content, other sites related to your niche may want to share it. As they create their content around yours as a reference and link back to your content, you’re actually growing your online footprints. The inbound links send signals to search engines to determine the authority and credibility of our content. The more inbound links you get from relevant and high-quality sources, the more likely for you to improve your website’s ranking on search engines.
If you want to learn other advanced link building strategies, you can check out my guide:
Ultimate Guide to Link Building – Ways to Build Backlinks in 2022
I must agree that it is beneficial to know and work around the basic elements of SEO to build the foundation for your SEO campaign. However, as a business owner, you can’t be spending your time executing SEO activities. Moreover, building an SEO team can be expensive.
Alternatively, you can consider hiring a freelancer or team up with an SEO agency to manage the entire SEO process of your Medical Aesthetic Clinic.
If you choose to work with me, you will get more customers with my years of experience working with businesses from various industries. I am equipped with enough knowledge and experience to help your business to build an ever-lasting online presence on search engines.
An SEO consultant that cares about your business 💖