Malaysia SEO Services: Comprehensive Guide [2024]

Do you know that more than 55% of businesses worldwide are actively investing in search engine optimization (SEO) services?

But in Malaysia, businesses do not have enough awareness about SEO and how it can help develop an online presence on search engines like Google. According to Statista, 98.13 % of search engine users in Malaysia use Google to perform their search.

Another study by Statcounter indicates that Google holds first place in the search engine’s market share in Malaysia with 98.23% as of July 2021.

These studies show that your potential customers are using Google to find solutions to their problems. So, it becomes important than ever to get your site to appear on Google. Before you even consider any SEO services, you need to find answers to the following questions:

  1. What is SEO?
  2. What are SEO services?
  3. What should you expect from SEO services?

Keep reading to learn more about SEO services and how they can help your business grow exponentially. If you’re already investing in SEO but not seeing any results, then you may want to check out the following articles:

If you have any questions related to SEO, you can contact us or click on the WhatsApp icon at the corner of this website.

🔎What is SEO

Search Engine Optimization (SEO) is a digital marketing initiative that generates traffic from search engine organic listings. It’s all about getting your website ranked high on search engines like Google for terms or keywords that your potential customers are searching for. SEO involves various tasks like developing high-quality content, optimizing content for specific keywords or terms, improving your website’s UX (User Experience), and building quality backlinks.

To put it simply:

SEO is all about placing your website high on Google organic (non-paid) search results.

The number of benefits of SEO is that you can get quality “free” traffic to your website for years to come depending on the competition of your niche and the amount of SEO work you put in your website.

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What Are SEO Services

SEO services are digital marketing services offered by digital marketing agencies or SEO agencies that help your business website rank on Google. Your business can increase its visibility on search engines like Google, Bing, Yahoo, and more with SEO services. The right SEO services will help you rank for keywords or terms related to your company, products, or services.

For example, a waste management company may implement SEO strategies to rank for terms like:

  • Waste management in Klang
  • How to dispose of your waste
  • Waste management service provider

Google has mentioned that they use more than 200 ranking factors to rank a website in search results. If you want your website to rank, you need to master SEO and implement the strategies or hire SEO experts to do it for you. And that’s why many successful businesses work with an SEO service provider.

SEO is a long-term game and it’s better to start early and enjoy the results it has to offer later.

What Are the SEO Services Offered by SEO Agencies in Malaysia?

Over the years search engines have gone through thousands of updates with the focus to provide the best experience for their users. Google is the top search engine in the world and has gone through drastic changes in terms of algorithms. Every year Google updates its algorithm hundreds of times.

You can check out Google Algorithm Update history from the link below:

History of Google Algorithm Update

Credit: Brightedge

Due to the changing nature of search engine algorithms, you need specialized SEO services to get your website to generate organic search traffic. Moreover, some of the top industries are getting more competitive in terms of SEO as every company wants to get its share of organic search traffic.

These are the most common services offered by SEO agencies in Malaysia:

  • International SEO
  • Local SEO
  • Ecommerce SEO
  • ASO (App Store Optimization)
  • SEO Audits

In most cases, SEO services often focus on a specific part of SEO which includes:

  • On-Page SEO: SEO tasks that focus on optimizing elements related to your websites like your content, title tags, meta description, internal links, and more.
  • Off-Page SEO: SEO tasks that focus on optimizing elements that can help your site build reputation and authority. Building quality backlinks for your website is one of the most important off-page SEO tasks.
  • Technical SEO: SEO tasks that focus on optimizing the technical aspects of your website like website architecture, page speed, sitemap, and many more

To be successful with SEO, you need to incorporate every part of SEO. You just need to make sure your technical SEO is taken care of before implementing on-page and off-page SEO strategies. Working with the right SEO service providers in Malaysia can help you dominate search engines while consistently generating quality organic traffic.

If you’re not sure how to look for the right SEO agency in Malaysia, you can check out the following article:

What You Should Expect from SEO Services

Now you know what kind of SEO services are offered in Malaysia. Before working with any SEO agency, you need to review the services they provide. Most of the SEO providers in Malaysia are either web design companies or digital marketing agencies that offer a variety of online marketing services. Be careful with the one you want to work with.

The right SEO agency will include the following in their services:

SEO Audit

SEO audit is the first thing any SEO agency performs before working on SEO strategies for your website. An SEO audit will help to take an in-depth look at your current situation and performance in terms of SEO. When you don’t have any SEO strategy in place, the agency of your choice will analyze and evaluate your website. They will identify things that need to be improved to get your site ready for the optimization process.

Although there are hundreds of free SEO audit tools online, they have limitations. Only agencies or freelancers with years of experience in SEO can provide insights into what needs to be fixed and improved. That’s why you need to make sure your SEO provider includes an audit. If they don’t perform a thorough SEO audit for your website, it shows that the agency of your choice is lacking experience and you may not get the results you deserve.

Without an SEO audit is impossible for your agency to develop an SEO action plan to improve your search rankings and drive organic search traffic. Some agencies tend to use automated tools or templates to perform SEO audits. This shows that they are not serious about auditing your website.

The best SEO strategies come from a thorough SEO audit. How can you simply implement SEO strategies without knowing whether your website has everything it requires to rank on search engines?

Think about it.

If you want to perform your SEO audit, you can use the following checklists:

Competitor Analysis

If your SEO agency is developing SEO strategies from scratch, they are doing it wrong.  Even if you don’t have direct competitors in your industry, you will surely have few competitors that have a fraction of the market share. Competitor Analysis is one of the important parts of any SEO service. Rather than guessing what strategies will work for your business, it’s better to identify the ones working for your competitors.

With competitor analysis, you’ll be looking at the weaknesses of your competitors and find opportunities to focus on. Sometimes you just need to reverse-engineer their strategies and do it better.

SEO agencies often include competitor analysis in their services. Most of them only conduct one-time competitor analysis which is not enough. You want to work with SEO agencies that incorporate competitor analysis as a regular part of their SEO strategy. Having an eye on your competitors can help you identify new opportunities.

Custom SEO Strategy

There is no “One Size Fits All” in SEO.  Having a general SEO strategy will not help your business grow organic search traffic. Having a custom SEO strategy will make a huge difference to your SEO results. Once you have a custom strategy for your business, you can get a good return on investment (ROI) from your SEO campaign.

It’s all about doing something that generates results for you. Even if two businesses from the same industry use the exact SEO strategy, the results won’t be the same. And that’s why a custom SEO strategy is required for the best results.

If you’re investing in SEO services, make sure the agency you’re working with provides a personalized strategy. You don’t want to end up with SEO service providers that use “cheap” SEO strategies like bookmarking, web2.0 creations, and more. These strategies worked but not anymore.

It’s all about understanding your potential customers and providing solutions to their problems. Once you fulfil the search intent of your visitors, you can easily convert them to paying customers. Just clarify the SEO strategies your SEO service provider will be using for your website. If you don’t understand certain terms just Google them out.

Only work with SEO agencies or freelancers that offer customized strategies.

On-Page Optimization

On-page optimization is a critical element of any SEO service. Getting your on-page elements optimized for search engines like Google will help your website satisfy both human and search engine needs.

These are some of the on-page SEO tasks:

  • Update your content titles, meta descriptions, and header tags.
  • Edit your content, add internal linking structure, add valuable outbound links and analyze content structure to offer a good user experience (UX).
  • Edit the image file name with targeted keywords and terms and add alt-tags.
  • Optimize your content with relevant keywords and terms.

Strong on-page optimization is enough to get your website ranked on search result pages when you have low competition. If the SEO agency you’re working with is not focusing on on-page SEO and do necessary changes to the on-page elements consistently, you may want to consider hiring other SEO service providers.

On-page SEO is the heart of any SEO campaign. And it’s not something you set and forget. It’s important to consistently collect data and analyze them to identify what is working and what is not.

Off-Page Optimization

A lot of SEO service providers in Malaysia avoid off-page optimization because it’s hard.  And it consumes time. Optimizing elements outside of your website influences your ranking on search engines.

Think about it this way.

Would you believe recommendations from credible sources?

It’s going to be YES for sure.

This is what we call backlinks in SEO. A backlink profile of a website is a reference from other websites that are linking to you. For example, if you’re a company that produces custom-made laptops, a tech blogger may mention and link to your website when they blog about custom-made laptops.

These are some of the off-page SEO work conducted as part of SEO agency services:

  • Get link placement on websites or blogs that are relevant to your niche
  • Develop linkable content assets for your website
  • Monitoring brand mentions online that includes websites, blogs, and social media networks
  • Build citations for Local SEO purposes (Google My Business)

If you’re not sure whether if an SEO agency is offering off-page optimization along with the SEO services, just ask them! The right SEO agency will provide you with an overview of what is included in their SEO services. This will help business owners like you get the basic knowledge about SEO and take the right decision to choose an SEO agency.

  • Website audit
  • Keyword research & Analysis
  • Meta description optimization
  • Creation of sitemap XML
  • Google My Business Page setup and optimization
  • Analytics and conversion tracking
  • Header Tags optimization
  • Keywords rank tracking
  • Number of targeted keywords
  • Content creation (2,000 words)
  • Link Building & Outreach
  • Competitor Analysis

When you look at the tasks involved in the SEO services they provide, it shows that they’ve included both on-page and off-page optimization with SEO audit. These are the types of things you may want to see from your SEO service provider. If you’re not clear about the services being offered, ask for clarification.

Monthly reporting

You want to know what the agency of your choice is doing on a monthly basis; Transparency is key to a successful business relationship. When it comes to SEO services, you want to work with an agency that you can trust and rely on. Therefore, monthly SEO reports are essential.

The monthly performance report of your SEO campaign will provide insight into how your website is performing on search engines. For example,  an SEO report may cover keyword rankings, top-performing pages, website’s organic traffic, conversion rate, and revenue.

Getting a monthly report is not enough. The SEO agency you’re working with should conduct a monthly meeting to review the performance report and what kind of results to expect in the upcoming months.

Having a monthly meeting with your service provider will help both to stay on the same page and move in the right direction.

On-going Optimization

SEO is not a set-and-forget digital marketing strategy. It’s an ongoing strategy that grows your organic search traffic and increases your business revenue in the long run. So, the SEO agency you’re looking to work with should be able to form a long-term partnership and produce the results you deserve.

Even if you start generating thousands of quality leads from search engines every month, a dedicated SEO service provider will look for various ways to further improve your SEO campaign to increase your revenue.

For example, your SEO agency will look for more opportunities to gain a bigger market share within your industry in terms of organic search. They will find ways to rank your business website for all the relevant keywords and terms associated with your products and services. If an agency wants to build a long-term relationship with you, it will continuously help your business grow.


Search engine optimization (SEO) is one of the most cost-effective digital marketing strategies that help your business achieve better search engine rankings. The ultimate goal of SEO is to generate more leads for your business.

Since you’re looking for SEO service providers, you need to ask a few questions:

  • What you’re looking to achieve with SEO?
  • How much can you allocate on a monthly basis for SEO?
  • Have you worked with any agencies before? What kind of results did you get from their services?

Answer these questions and you’ll be able to find the most suitable SEO agency in Malaysia. If you don’t have the budget to invest in SEO yet, you can focus on implementing the fundamental SEO strategies for your website. It’s all about getting started with SEO from day one once you’ve launched your business website.

Just get started and don’t wait for the right time to implement SEO strategies because SEO offers a compounding effect in terms of search traffic. Even if you’re starting slow, you can amplify them by working with an SEO agency later when you have the money to invest.

How successful are you in hiring the right SEO service providers?

Share your thoughts by commenting below.

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