Marketing audit

Know what in your marketing works, what wastes money, and what to fix first.

A complete marketing audit for founder-led businesses in Malaysia and Singapore. Eight areas, one written report, one walkthrough. I take one client at a time, so the work gets my full attention.

From RM2,000 · About three weeks · Written report and walkthrough

Book the intro callSee the eight areas

01Who it’s for

Who this is for

  • Founder-led businesses with a live website and marketing already running. Selling in Malaysia and Singapore, or from either into the region.
  • Owners who spend on marketing every month and can’t say which part brings in the customers.
  • Teams that want a senior second opinion before the next budget, hire or agency contract.

02Who it’s not for

Who this is not for

  • Businesses that want someone to run their marketing. That’s not this.
  • Businesses with no website or marketing activity yet. There’s nothing to audit.
  • Anyone expecting ranking or revenue guarantees. No one credible sells those.

03The offer

The Complete Marketing Audit

A written audit of your marketing across eight areas. It shows what is working, what is wasting money, and what to fix first.

Overhead view of a wooden desk in soft morning light. A blank sheet of cream paper with a ballpoint pen rests on top; a cup of black kopi O sits on a wooden coaster beside it, with the corner of a dark laptop and a Moleskine notebook framing the edges.

What it covers

  1. Positioning and messaging

    Question.
    Whether a new visitor can tell who you serve and why they should pick you.
    I look at.
    Homepage and service pages, value propositions, competitor positioning, who your copy currently sells to against who you want it to sell to.
    You get.
    A one-line restatement of what you sell, who it's for, and the three positioning changes that would make the message land.

  2. Website and conversion paths

    Question.
    Where visitors drop off before they enquire, call or buy.
    I look at.
    Top traffic pages, the enquiry journey across devices, form completion rates, page performance on 4G mobile, and the trust signals above and below the button.
    You get.
    The specific friction points ranked by likely revenue impact, with a fix per point.

  3. SEO and content

    Question.
    What ranks, what doesn't, and which pages are worth fixing.
    I look at.
    Search Console data, keyword rankings against competitors, content inventory, thin or duplicate pages, and the internal links between them.
    You get.
    The pages worth fixing first, the queries you're missing, and a short editorial brief for the next three to five content pieces.

  4. AI search visibility

    Question.
    Where you appear in ChatGPT, Google AI Overviews and Perplexity for the ten questions your customers ask. Who gets cited in your place, and why.
    I look at.
    A dated prompt log across four platforms in English and Bahasa Malaysia, the sources being cited today, and the gap between your content and theirs.
    You get.
    A measurement baseline, the content and schema changes most likely to earn mentions, and a method you can re-run next quarter.

  5. Paid media

    Question.
    Where the ad budget goes and what comes back. Google Ads, Meta and any other platform you run.
    I look at.
    Campaign structure, keyword or audience targeting, creative, the match between the ad and the landing page, attribution model, and cost per enquiry by channel.
    You get.
    The campaigns worth keeping, the ones to cut, and the three changes most likely to drop cost per enquiry.

  6. Social and WhatsApp

    Question.
    How enquiries arrive and how fast they get a useful reply.
    I look at.
    WhatsApp Business setup, form response times, the social reply inbox, your follow-up templates, and where leads are recorded.
    You get.
    Your measured response time, the points where enquiries are lost, and the fixes in order.

  7. Email and lead follow-up

    Question.
    What happens to a lead after the first contact. I review the process, not the software.
    I look at.
    The handover between forms, CRM and email, the follow-up sequence, template language, and who owns the loop end to end.
    You get.
    A mapped process, the handover points where leads cool off, and a shorter sequence that converts more.

  8. Measurement

    Question.
    Whether your numbers can be trusted, and which ones to watch each month.
    I look at.
    GA4 setup, Search Console, your reporting dashboard, event tagging, and how marketing is credited inside the business.
    You get.
    The three numbers that actually matter, the setup fixes that make them accurate, and a one-page monthly check.

What you get

  • A scorecard across all eight areas.
  • The ten fixes that matter most, ranked by likely revenue impact.
  • A 90-day action plan your team or agency can run.
  • A written report, plus a 60-minute walkthrough call.

Fee
From RM2,000. The quote rises with the number of channels, languages and sites in scope. You get a fixed price in writing before any work starts.

Introductory floor while the first case studies are being published. It will rise once a few audits have shipped.

04The process

How it works

  1. Intro call

    Thirty minutes. Free. We work out whether the audit makes sense for you right now.

  2. Scope & agreement

    If it’s a fit, I send a written scope and a quote. Mutual NDA before anything sensitive is shared.

  3. Access

    You share read-only access to your analytics, Google Search Console and ad accounts. I read. I don’t change anything.

  4. The audit

    About three weeks of analysis and writing. The occasional email if I need to ask something. No meetings during this window.

  5. Walkthrough

    A 60-minute walkthrough of the written report. You keep the report either way.

05Book

The intro call

Thirty minutes. Free. No sales script. We talk about what you’re trying to reach, what you already run, and whether the audit would help.

A short form first, mostly to check we’re not a conflict of interest, then pick a time. If nothing works, email me at naven@navenpillai.com.

Advisory intro call30 minMalaysia time (MYT)

Step 1 of 3

A few quick details

Only if you’d like me to call rather than email. Local number only; the country code is chosen on the left.

Which of these can you share read-only access to?

Optional. Helps me prep for the call. I don't change anything in your accounts.

Takes about a minute. No payment at this stage.

06Working style

How I work

Close-up of a hand holding a pen over a printed report. A paragraph of text is circled in goldenrod orange, with a hand-drawn arrow pointing to a small bar chart on the same page.
  • Written work first. Reports and recommendations are documents you can circulate, not slides.
  • Honest scope. If part of what you asked for won't move the outcome, I'll say so before the work starts.
  • No sub-contracting. The person on the call is the person doing the work.
  • Process, not products. The audit covers how your marketing runs. I don’t recommend or resell CRM or marketing automation software.
  • Individual capacity. Advisory work is separate from my full-time role; no employer content, contacts, or systems are involved.

07About

About the advisor

Naven Pillai

Naven Pillai — twelve years in marketing across agency and in-house. Regional Marketing Manager at Zoho Malaysia. Founder of Techpartner.my. Writes long-form here on the same topics — from inside the work, not above it.

More about my background →

08Questions

Questions

What does the audit cover?
Eight areas: positioning, website, SEO and content, AI search visibility, paid media, social and WhatsApp, email and lead follow-up, and measurement. If you don't run one of them, I skip it and say so in the scope.
Why is AI search part of a marketing audit?
Buyers can now get an answer from ChatGPT, Google AI Overviews or Perplexity without visiting your website. The audit checks whether you are named in those answers for the ten questions your customers ask, and what to change if you are not.
How is this different from an agency's free audit?
A free audit is a sales document. Its job is to find problems the agency can then charge to fix. I do not sell retainers or implementation, so I have no reason to inflate what is wrong. Some of what I tell you will be "leave this alone".
What access do you need?
Read-only access to your analytics, Google Search Console and the ad accounts you run. For WhatsApp and email, a few sample conversations are enough. I don't change anything in your accounts.
Will you implement the fixes?
No. Your team or agency implements. The 90-day plan is written so they can.
What does it cost, and how is payment split?
A fixed fee from RM2,000, based on the site's complexity, confirmed in a written quote after the intro call. No hourly billing. Half on signed scope, half on delivery of the written report.
Who issues the invoice?
Magnes Marketing invoices via FPX or card. The audit is my advisory work in individual capacity; the invoice is from my studio for bookkeeping.
What happens after the walkthrough?
You keep the report. One follow-up email thread is included, so if your team hits a question while shipping the fixes, you can ask. For ongoing input, see the retainers answer below.
Why only one engagement at a time?
I hold a full-time role. One engagement at a time means your audit gets proper attention and an honest timeline. It also means there's sometimes a short wait.
Will you sign an NDA?
Yes. A mutual NDA before anything sensitive is shared.
Do you work with agencies?
Usually direct with founders, marketing leads, or in-house content teams. Agency work case by case, and only if the end client is clear about scope.
Do you offer ongoing retainers?
Not at the moment. This is a defined, scoped audit, not an ongoing arrangement.
Is this available outside Malaysia and Singapore?
The examples and the market context are strongest for Malaysia and Singapore. If your audience is elsewhere in Southeast Asia, mention it on the call — we'll see if the fit still makes sense.

Next step

If it sounds like a fit, the next step is a short call.

Book the intro call

or email naven@navenpillai.com